Archetypes provide the deep structure for human motivation and meaning. When we encounter them in art, literature, sacred texts, advertising—or in individuals or groups—they evoke deep feeling within us. These imprints, which are hardwired in our psyches, were projected outward by the ancients onto images of gods and goddesses. Plato disconnected these from religion, seeing them in philosophical terms as "elemental forms." Twentieth-century psychiatrist C.G. Jung called them "archetypes."